DASHBOARD
The Dashboard panel provides important car wash marketing, campaign, and sales metrics, front and center. Quickly access data on sales insights, wash efficiency, and campaign performance.
- Data automatically refreshes every 15 minutes.
- View data by current day, previous day, current month, previous month, current year, and previous year.
Panel Tools
The Dashboard panel includes the following function: time period selector.
Time Period
The Dashboard panel provides the ability to view data by different time periods.
Today
Select Today to view the current day's stats. This is the default time period and data displayed when the Dashboard panel is opened.
Yesterday
Select Yesterday to view the previous day's stats.
This week
Select This week to view the current week's stats. The current week is
Last week
Select Last week to view the previous week's stats. The last week is the previous 7 days.
This month
Select This month to view the current month's stats.
Last month
Select Last month to view the previous month's stats. The previous month is the month prior to the current date's month.
This year
Select This year to view the current year's stats. The current year is the current date's year.
Example
If the current date is January 1, 2025, selecting This year would provide only one day of data. Similarly, if the current date is December 25, 2025, selecting This year would provide 365 days of data.
Last year
Select Last year to view the previous year's stats. The previous year is the year prior to the current date's year.
Example
If the current date is January 1, 2025, December 31, 2025, or any date in between, the previous year would be 2024; so selecting Last year would provide all data from January 1, 2024 through December 31, 2024.
Dashboard Metrics
The Dashboard panel provides metrics for messages delivered, member/non-member reach, Patheon EWA plan activity, membership recaptures, retail revenue, plan revenue, conversions, and marketing revenue.
MESSAGES DELIVERED
The metric provides the total number of messages delivered during the selected time frame.
CONSUMER REACH
The metric provides the percentage of contacts who belong to a wash plan (Member) and the percentage of contacts who are not a wash plan member (Non-member).
Member
The Member metric provides the percentage of recipients who are plan members. Hover the cursor over the Member section of the chart to view the number of recipients that comprise the percentage (and a more detailed percentage value).
Non-member
The Non-member metric provides the percentage of recipients who are not plan members. Hover the cursor over the Non-member section of the chart to view the number of recipients that comprise the percentage (and a more detailed percentage value).
EWA ACTIVITY
The metric provides customer activity in the Patheon EWA (customer app), organized by activity type.
Plan Vehicles
The Plan Vehicles metric provides the percentage of EWA activity related to plan vehicle changes.
Plan Purchases
The Plan Purchases metric provides the percentage of EWA activity related to wash plan purchases.
Gift Cards
The Gift Cards metric provides the percentage of EWA activity related to gift card purchases or use.
Plan_Reactivated
The Plan_Reactivated metric provides the percentage of EWA activity related to former plan members reactivating their plan.
MEMBERSHIPS RECAPTURED
The metric provides the number of plan customers who didn't renew their plan and then reactivated their plans based on a marketing campaign (e.g., Win Back Promotion - Come Back for $10 Off Monthly).
RETAIL WASH REVENUE
The metric provides the total retail wash (not plan) revenue recorded for the selected time frame.
PLAN REVENUE
The metric provides the total plan member revenue recorded for the selected time frame.
CONVERSIONS
The metric provides the number and percentage of coupons distributed with a campaign that were redeemed, for the selected time frame.
REVENUE FROM MARKETING
The metric provides the total revenue recorded during the selected time frame that can be tied directly back to marketing messages via barcode redemptions.
Updated: 081026