Catalyst R20 Release Notes

Catalyst release 20 includes the enhancement(s) and/or resolved issue(s) listed below.

Please contact our Catalyst support team at CatalystSupport@drb.com with any questions.

View previous Catalyst release notes here.

Specifications

The campaign creation feature now includes A/B testing with a new If/Else block in the flow builder, allowing users to split audiences between two message variants with configurable percentages (default 50%, adjustable in 10% increments between 10% and 90%). Each consumer is randomly assigned to group A or B, with assignments logged for reporting. Only one A/B test is allowed per flow, and messages and barcodes must be unique across steps to ensure valid testing. Detailed performance reports are available for each message within A/B tests and multi-message campaigns to track effectiveness individually.

Enhanced SMS marketing subscription management now requires customers to re-opt-in every 18 months. A reminder message prompting users to "Reply Y if you would like to continue receiving marketing messages" will be sent 7 days before the 18-month period ends. If no response or a "STOP" reply is received by the 18-month mark, the user will be automatically unsubscribed and receive a confirmation message. After unsubscribing, customers can only opt back in by replying "START" to future messages.

A new dedicated A/B Testing report has been added to complement the A/B testing feature in campaign management. This report, accessible from a separate tab on the reports page and listing only campaigns with A/B tests, displays side-by-side tables for each message variant with message names as headers. It includes detailed metrics such as barcode conversion rates (calculated as redeemed barcodes divided by sent barcodes) and percentage performance rates for each message. The report is available for export in both PDF and XLS formats, enabling data-driven optimization of user journeys through clear, comparative insights.

Enhanced SMS opt-in message management now features separate tabs for Opt-In and Date & Time settings, with save buttons located within each settings section for easier editing. Users can customize opt-in messages for Kiosk Opt-In, Keyword Opt-In, and customers opted in for more than 18 months, all validated to meet CTIA wording guidelines and limited to 130 characters. Editable messages include important info about message frequency, sender identity, and potential costs, with certain key phrases hardcoded to ensure compliance. Editing messages prompts a confirmation before saving changes, and a clear cancellation option returns users to the previous settings page.