REPORTS
The Reports panel provides access to Catalyst paginated reports. These reports can be generated to analyze the effectiveness of campaigns, messages, keywords, and more. Reports are generated and viewable in Catalyst, but can also be exported to XLS or PDF.
Campaign Progress
The Campaign Progress report provides the ability to evaluate a single, specific campaign's performance over a designated time period. It includes count and percentage metrics for messages sent, messages delivered, messages bounced, messages capped, messages opened, click through rate, and unsubscribe rate. Use it to track progress on a campaign and view message delivery metrics.
Throughput and Delivery
The Throughput and Delivery report provides the ability to view the overall performance of all campaigns for a designated time period. It includes count and percentage metrics for messages sent, messages delivered, messages bounced, messages capped, messages opened, click through rate, unsubscribe rate, active delivery endpoints, and inactive delivery endpoints. Use it to track progress for all campaigns and view message delivery metrics.
A/B Testing
The A/B Testing report provides the ability to compare the performance of 2 different messages that were sent for the same campaign flow. It enables data-driven optimization of user journeys through clear, comparative insights. It includes detailed metrics such as barcode conversion rates (calculated as redeemed barcodes divided by sent barcodes) and percentage performance rates for each message. Use it to learn more about your audience, find the winning path through data-driven experiments, and optimize future messages and campaigns.
Important: The A/B Testing report is only available for campaign flows the utilize the A/B TESTING trigger's message configuration.
Keyword to Opt-in Conversion
The Keyword to Opt-in Conversion report provides the ability to view and analyze the effectiveness of keywords to drive user engagement for a specified time period. It includes count and percentage metrics for total keywords sent, successful opt-ins, and conversion rate. Use it to track how effectively keywords drive user engagement. These insights reveal which terms lead to the highest opt-in rates, helping users refine targeting strategies and maximize campaign impact.
Updated: 081026